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Broc W. Edwards

Founder & CEO of Pronoia


While working several years on Wall Street as an investment banker, Mr. Edwards fine-tuned his expertise in negotiating deals, raising capital and powerfully positioning his clients to succeed. He has repeatedly demonstrated his industry prowess and business acumen, closing over $1.3 billion in M&A transactions and raising over $800 million in the debt and equity markets. Prior to his time on Wall Street he grew up in a small Midwest, second generation family business, learning the values of hard work and mental toughness while gaining significant exposure to metal casting and industrial manufacturing. His love for industrial companies never changed, leading him to cover an array of industrial verticals in New York and Chicago including: Paper & Packaging, Water Works, Business Services, Manufacturing, Chemicals, Aviation and more.

Today his focus is simple: guide Pronoia to be an industry leader, forming partnerships at the crossroads of Wall Street and Entrepreneurship. With his experience starting, growing and exiting a multi-seven figure company of his own, he understands the entrepreneurial journey as well as the destination. His character, paired with a rugged never take no for an answer mentality and sheer will to succeed despite the obstacles provides for a powerful asset in any partnership looking to expand their capabilities beyond what it could have done alone.

Mr. Edwards is guided by the life motto once taught to him by his beloved late elementary school gym teacher, inspired by legendary Coach Lou Holtz. "Do what is right, be the best you can be, and always show people you care."

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